Founded in 1978, the Centaline Group is a conglomerate engaged mainly in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management and other fields. It owns the flagship brands Centaline Property Agency, Ricacorp Properties, Baoyuan Property and CentaPro, as a forerunner and market leader in the real estate agency industry and related services. Besides, the Group has created a full range of diversified services, covering investment immigration, personnel consulting, data integration and software development.
Based in Hong Kong, the Group serves its core markets in Mainland China, Hong Kong and Macau. After 40 years of development, it has established branch offices in 37 cities, with business covering 60 cities and employing more than 43,000 employees. With more than 1,700 outlets, it is one of the largest companies in the real estate agency industry. In recent years, the Group has expanded to Taipei and Singapore, enlarging its presence in the Chinese-speaking territory.
In Hong Kong, the Group’s flagship brand Centaline Property Agency follows the management concept of “inaction”, and has become a leader in both the Hong Kong and Mainland markets. Since entering the Mainland in the early 1990s, Centaline Property Agency has established outlets in 34 major Mainland cities with its experience and business model using a flexible strategy. The company has also implemented localization and integration, occupying an important position in various markets. At the same time, the company has won a good reputation with its professional and trusted brand image. In 2001, the Group accelerated its pace of development by acquiring Hong Kong's third-ranked property agency, Ricacorp Properties, in order to enhance its structure and market deployment.
The Group has integrated the advantages of a strong network and branding to expand its market coverage and business scope, equipping itself with abundant resources for deployment. The integration of its real estate agency business and related comprehensive services effectively provides unparalleled superiority and interaction. In recent years, the Group has continued to set new industry records and secured market leadership.
The Group attaches great importance to corporate and social responsibility by adhering to industry standards and setting benchmarks. It has established a professional research institution to provide objective and first-hand market information for the government, making contributions to the industry and the society. The Group believes that it comes from the society, serves the society, and actively participates in social welfare and charitable activities. Its subsidiaries have set up charities including Centaline Love Society, Ricacorp Blue Power Charitable Fund, and Elite Club, aiming to serve the community with love and care. In 2004, the Group established the Centaline Charity Fund in Hong Kong to promote poverty alleviation and education.