中原地产(中国内地)驻港办公室简介

内地与香港交流日趋紧密，资金流动越来越频繁，逐步形成两地资金融洽的机制。因此，中原地产特设立中国內地驻港办公室，正式启动内地客户投资境外房地产的资讯平台。驻港办业务包括定期分享香港最新楼盘，楼市资讯与市场动向；定期举办培训会，考察团以互动的合作模式增进两地公司内部交流；配合及协助组织集团内各项活动等。让中原同事及客户都能在平台上获得中港房地产的最新资讯。

为配合国家粤港澳大湾区发展规划，打通两地资金流和资讯流。驻港办作为集团内部两地的沟通桥梁，致力于创立一个业务互通的平台，提供高质素及多元化的服务，以切合所求。同时作为集团对外重要的公关角色，联系各部门及统筹各界精英，力求建立一个互联互通的资讯共享平台，以强大的力量，把不可能变成可能。

客观严谨 专业全面

由城市运营、规划设计、市场研究、投资分析、房地产评估及战略发展等资深专业人员组成，与中原地产成员公司及专业顾问机构紧密合作，提供一系列权威、专业及精辟的个性化专业服务。中原地产是为房地产开发商、投资商，金融机构，以及政府相关职能部门，提供房地产方面专业化、个性化顾问谘询服务的业务部门。服务涉及房地产投资决策、融资、开发建设以及社会公共决策、市场宏观调控等多个领域，能够为委托客户提供专题研究、房地产开发顾问、项目市场及财务可行性研究、土地房产价值评估等专业化、个性化的服务。

服务理念

驻港办实行更专业化的管理模式，通过系统性的培训，标准化的管理流程，以及完善的客户管理系统和销售系统，全面提升中原地产营销团队的市场竞争力，以实现开发商、客户、中原之间 “多羸”局面。

Representative Office Hong Kong (ROHK)

Centaline Property Agency (China) Limited

The exchanges between the Mainland and Hong Kong have become closer, and capital flows have become more frequent, gradually forming a mechanism for financial cooperation between the two places. Centaline China set up a representative office in Hong Kong as an information platform for Mainland customers investing in overseas real estate. ROHK aims at providing the latest information on Mainland-Hong Kong real estate for Centaline staff and customers. Besides, it keeps abreast of the latest market developments, information and trends in Hong Kong, in addition to holding training sessions and visits, and organizing various activities to enhance coordination between Centaline staff on the Mainland and in Hong Kong.

In line with the development of the Greater Bay Area, the flow of funds and information between the two places will be opened up. As a communication bridge between the Hong Kong and Mainland offices of Centaline Property, ROHK is committed to creating a platform for business exchange, and providing quality and diversified services to meet clients’ needs. At the same time, the office plays a public relations role in connecting various departments and coordinating industry elites via the information sharing platform.

Objective, professional and all-round

Centaline Property consists of professionals in city operation, planning and design, market research, investment analysis, real estate valuation and strategic development. Under the Group, Centaline China works closely with the Group’s subsidiaries and advisory institutions to provide a series of professional and tailor-made services. It is a business unit providing professional and personalized consulting services for real estate developers, investors, financial institutions and government departments. Its service scope covers real estate investment decision-making, financing, development and construction, as well as social policy consultation and market macro-control. It provides specialized services including research, property development consulting, market and financial feasibility study, and land and property valuation for clients.

Service mission

ROHK has implemented a professional management model through systematic training. Its standardized management flow together with its customer relations management and sales systems will enhance the market competitiveness of Centaline Property marketing team, establishing a multi-rewarding platform for developers, customers and Centaline.